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Latest from Bokardo - Social Design by Joshua Porter
 

Designing for Active Lurkers

Thursday, July 16, 2009

Fred Wilson makes a good point about how to think about relationships online. Instead of treating people as either taking some important action (the one we want them to) or not taking it, Fred reminds us there is a spectrum in between.

“looking at your user base as either non-active or transactors is the wrong way to think online (and maybe offline too). Just like bookstores use cafes to bring pot...


Original article from http://bokardo.com/archives/designing-for-active-lurkers/
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