Why short?

I do soccer broadcasts over the internet so I know all too well this whole deal about short v. long. In my case it’s somewhat twofold. First, a 45-minute half, as soccer halves tend to last, translate into gigantic files which take forever to load up. And then take forever to listen to.

Which I think is one of the keys, from a user’s point of view of the prevalence of short in detriment of long. ...