Web Design Tip: Avoid Banner Blindness

There was a power outage at the University of Washington this morning. I knew about it because I got a text and an email. (I’ve signed up for both alerts.) However, when I dutifully went to the campus homepage for details, initially I could not see the alert!

In instances like this, I’ve trained myself (most of the time) to stop and analyze what I’m doing. Why can’t I find the information that I’m...