The winner takes it all: how to survive three rounds to get the sale

One of the main problems in Internet marketing is that it is often a "the winner takes it all" game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are. If you are just slightly better than your competitors, you will get many more sales.
Original article from http://www.free-seo-news.com/newsletter383.htm#facts