Designing for Social Traction (slide deck)

Here is the slide deck from a talk I gave last week at Delve, a two-day masterclass held in Brooklyn, NY.

The talk is in three parts, with each part focusing on a specific problem in software. Each problem is a major hurdle in what I call the usage lifecycle, or the stages people go through as they use and adopt software over time. These three hurdles come directly out of the work I do with client...