Thinking About Twitter Best Practices

Our Twitter class developed this matrix for thinking about best practices:

1. Listen
2. Understand
3. Act
4. Evolve

Listen is analogous to “crawl before running.”

Understand the culture of the medium:
* Don’t sell, at least not all the time
* Avoid spamming (this is a contest warning!)
* It’s a personal space, “real” and “conversational”
* It’s transparent

Act includes the following:
* respond to new foll...