Only two ways to be ’social’?

[Writing posts about social media makes me want to cut my own tongue but I at the same time I cannot resist the urge to try to simplify and demystify things amidst the endless chatter, over-theorising and the cliched hyperbole]

It’s really about time for social to break out of it’s forced silo (perhaps we should start a ‘Free the Social’ campaign). As I see it, everything you do (or can do) to be more ’social’ can fall under these two rules - two strategies, million tactics.

1. Get talked about
This is as broad as it gets and the possibilities are endless. It’s the golden rule if you will. And the one that proves tha...