What’s your strategy for your online work?

Recently several students have asked me questions about what kind of content to put in their blogs. At the same time, I’ve heard a few random remarks to the effect of: “I just don’t get Twitter.” After reading a post by Craig Newmark about why he retweets what others have said, I realized that many of us have clear ideas about why we do what we do online — but new folks don’t have the same clarity...