Internal Site Search Analysis: Simple, Effective, Life Altering!

Your search and clickstream data is missing a key ingredient: customer intent. You have all the clicks, the pages people viewed, and where they bailed, but not why they came to the site. Your internal site-search data contains that missing ingredient: intent. Learn five ways to analyze your internal site-search data—data that’s easy to get, to understand, and to act on.
Original article from http://www.alistapart.com/articles/internal-site-search-analysis-simple-effective-life-altering/