Search Marketing [view: normal]

From Biz' post on Twitter's shift:

Twitter helps you share and discover what's happening now among all the things, people, and events you care about. "What are you doing?" isn't the right question anymore—starting today, we've shortened it by two characters. Twitter now asks, "What's happening?"

Well, regardless of spin, this is a major shift, to my mind. Semantics matter, *a lot*, when your enti...

You imagine something out loud in a book, and then it starts to happen....

I am sure many of you have heard of RedLaser, but I hadn't until today. I love it!

Here's the text from my blog post, written in 2004 (pre iPhone, so I used a Treo...) which I rewrote into the book:

What to do? Not to worry, you’ve got Google Mobile Shop installed on your phone. You whip out your Treo 950, the one with the ...

Today I had quite an experience with United Airlines. It has very little to do with much of anything I usually write about here, save one key element: I have posited that to succeed in what I've been calling the Conversation Economy, companies must learn to have conversations with their customers at scale. (And to do so, they will need to leverage open platforms like Twitter, Facebook, etc. and, o...

Look. Sure, it's a mobile ad platform, and sure, Google wants to play there, more than they already are. OK. Fine. But really. What's the play?

Droid.

Data.

Droid.

Iphone App Data.

Droid.

K?

Data. Just to be clear. Data. About what works, on iPhone apps, so they can leverage it...for Droid.

K.

Sheesh. Just give Google summary text and headlines to index (like the WSJ does now). Then do your best to convert would be readers to your paid model. That's it. What's the big deal?

The rest is bluster.

Saw this greeting me whilst on Twitter.com today (gotta love WiFi on a plane):

Nice to see Twitter rolling out so many new things, like Lists, which seems to be taking off (though I find the lack of a discovery interface vexing, for now).

Retweeting is integrated in an elegant way, tweets that have been retweeted have a little cycled arrow icon, which identifies tweets that folks you've followed ...

Danny was kind enough to ping me about this story, which breaks the news about Google's new "Dashboard," which is, in essence, a first start toward realizing the "privacy dashboard" I asked for so long ago (and again here), back when I was posting ideas like a madman (I'm going to be doing that again shortly, so watch out...).

It's a big deal I think, even if most of us never use it. And it's ver...

The sphere is abuzz with today's news that AT&T is suing Verizon over those apparently quite effective ads which borrow heavily from Apple's tagline - "There's an App for that..." Verizon has created a map that compares AT&T 3G coverage to Verizon's, and then uses the tagline "there's a map for that." (Above is the commercial, here's the map.)

Well, I've been ranting about a real c...

There's much to say about Twitter's slow to roll out but much discussed Lists feature. I'm a fan of it, in short, for many reasons. Lists is a pretty simple idea - it lets anyone make and share a list of folks on Twitter. But it's also a powerful new signal that will help Twitter solve two of its most vexing problems - first, that of discovery, and second, that of authority. Not to mention it give...

Last week was big for Twitter. After years of speculation about whether the company was going to have a business model, Twitter announced two deals at our Web2 conference - first with Microsoft's Bing, and second with Google. Details of the deals were not disclosed, but as Google's Marissa Mayers admitted onstage, there were indeed financial terms.

What those terms might be strike me as seconda...

The interview with Qi Lu and Microsoft's Bing - Twitter deal announced at Web 2 last week. I'm working on a wrap post coming soon.

Big week last week for Twitter, two deals with two search powerhouses, new revenue, and new traffic will flow due to both. I asked about the pending search deals deep into the interview but Evan plays coy, the announcements come the following day.

Sergey made a surprise visit to Web 2 last week, just as he did six years ago for the first one.

Literally some of the best work I've ever been involved with, yet again, six years in. Many of you asked for the playlist I used for the show (coverage best seen at #w2s, lots of news happened at the event, including Sergey Brin stopping by).

Here's a screen shot of my playlist. I'll make it live soon. (And yes, btw, the songs and their timing with sessions often mean something. But I can't really...

Most of you probably know I'm at Web 2 this week, hence no posting. But follow the news on the #w2s hashtag, there's already been a ton, as this WSJ roundup shows....

Every month I look at Twitter's traffic, and for September, the trend continues to be flat to down. Has Twitter peaked, or is it time for the company to start showing us traffic through its API and via SMS, so we can really understand the service's growth?

Here are Quantcast and Compete's data.

The embedded chart is from Compete.

While it's fair to argue they only capture traffic to Twitter.com, i...

Earnings are coming in that make for happy year over year comps, and hence, a happy time in tech land. Intel, Google, IBM all

beating expectations - welcome news for an economy that has felt pretty damn terrible lately. And now the Dow has touched 10K and stayed there - something we haven't seen for a year.

But I still worry - do you? I worry we'll over correct, and lose the perspective we've ...

I'm so focused on Web 2 and FM right now I can't grok this. But you guys can - Aardvark, which I have written about in the past and will present at Web 2 next week, has launched a social search function based on their growing people-powered network. What do you all think?

Tim Armstrong didn't need the job, but he decided to accept Time Warner's offer to become the CEO of AOL anyway. Why?

That's the first question I have for Tim when he joins us at Web 2 next week. What do you want me to ask him?

As you most likely know, Tim came to AOL from Google, where he ran North American ad sales for years. Clearly, Tim relishes a challenge, and sees an opportunity. And, whil...

Just got an email from an UBS analyst with an overview of search share data from Comscore for Sept. Summary:

Google increases Month/Month search share

Comscore’s September US search data suggests Google took some share lost over the last few months, which gives us confidence in our Q3 paid click growth ests. (12% Y/Y worldwide). Bing’s share of US search also increased, though share gains were lower than previous months as September is typically a relatively weaker month for travel, a vertical in which Microsoft has tried to differentiate itself.

Google and Microsoft took share at Yahoo!’s expense

Google’s share of US core searches in Sep was up 27 bps M/M to 64.9%, almost reaching levels prior to the launch of Bing. Bing had 9.4% of US search share (+18bps M/M) while AOL and Ask were roughly flat M/M at 3% and 3.9% respectively. Yahoo! lost 50bps M/M, resulting in 18.8% share of core US searches.

Google and Microsoft’s Y/Y query growth still strong in September

Bing’s Sep. Y/Y search volume growth was +31% Y/Y from 32% Y/Y in Aug, while Google’s search volume grew 21% Y/Y, roughly flat from 22% Y/Y growth in Aug. Yahoo!’s search volume grew 9% Y/Y from 17% Y/Y growth in Aug.

I met with Shantanu Narayen, CEO of Adobe, ten days ago - one week before the annual Adobe developer's conference. He told me there'd be a lot of news about Adobe coming, and the company certainly delivered - in particular around mobile and Flash platform development.

But while the list of product and platform releases is impressive, it was Adobe's earlier announcement of its acquisition of Omni...

I'm very much looking forward to the tsunami of work slowing down - Web 2 is ten days away, and my partner is starting Monday at FM - because there's just so much stuff that I'd like the time to think through, and spending the weekend doing it is not that great for family life. High on my list of topics, however, is the current donnybrook between The Entire Media World and Google. Last week media ...

During the late 1990s and through 2005, Carly Fiorina was one of the most powerful women in technology. As CEO of HP, she developed a reputation as a respected and effective manager, doubling HP's revenue, buying Compaq in the process, and debuting as Fortune magazine's first ever "Most Powerful Woman in Business".

Fiorina is not without her detractors in the Valley (her departure was a story i...

...as pointed out in this WSJ Digits piece:

As part of the shift, Google is thinking up and tailoring more ad campaigns in close consultation with ad agencies. In May, the Mountain View, Calif., Internet giant altered its sales structure to work more closely with ad agencies and react more quickly to trends by organizing sales staff exclusively by industry, like automotive and technology. It also ...